What you missed in fashion last week

By Lunes, junio 5, 2017 0 Permalink 1

 

 

Everything about the fashion industry you might have missed last week

 

David Delfín, Spanish Designer, Dies at 46 – WWD

Can the ‘Alexa Chung Effect’ Pay Off for the Woman Herself? – BoF

Tommy Hilfiger to bring see now, buy now show to LFW – The Industry London

Ringly goes live with new GO smart bracelet collection – Wearable

Breaking down the changing state of resort season – Glossy

WGSN parent and CTIC launch new colour system for fashion and creative industries – The Industry London

 

 

Hope you enjoy reading them

With love, C

 

Picture: WWD

The perfect dress

By Jueves, junio 1, 2017 0 , , , Permalink 3

Bodas, bautizos y comuniones, ya hemos comenzado esa época del año donde tienes millones de eventos y nada que ponerte…

Mi fecha importante para este año llega pronto, 22 de julio, mi mejor amiga se casa y todavía estoy en busca de “el vestido”. He buscado entre mis marcas favoritas para ver si encontraba algo que me gustase, y todo lo que he encontrado tiene un “pero” que no me deja comprar. Así que recordé que una amiga mía había alquilado un vestido para una boda el año pasado y pensé…y si en lugar de comprar alquilo… y así de paso ahorro tiempo y dinero… así que si tenéis algún evento importante y todavía no habéis encontrado vuestro vestido de invitada perfecto aquí os dejo 6 webs que os harán la vida más fácil! También aprovecho para decir que no solo se puede llevar vestido, si os atrevéis con el mono el look puede ser espectacular!

fashion-cover-blog-24fab

24FAB

  • Alquiler de vestidos, faldas, tops, monos y accesorios
  • Selección: Prêt-à-porter y Couture
  • Ofrecen servicio de personal shopper y asesoramiento de color
  • Cuenta con 65 marcas nacionales e internacionales
  • Envío en tan solo 24h
  • Servicio online / Tienda física: Madrid, Sevilla y Granada (nueva apertura)

The perfect dress

Rental Mode

  • Diseños propios
  • Puedes comprar y alquilar
  • Alquiler de look completo
  • Ofrecen servicio de lavandería y arreglo
  • Te lo envína un jueves y lo recogen el lunes siguiente
  • Solotienen tiendas físicas (no hay en Zaragoza)

The perfect dressLa más mona

  • 5€ de descuento al registrarte
  • Disponen de un chat online para poder hablar con un estilista
  • Club Vintage: la clientas también pueden poner en alquiler sus vestidos y se llevan un 35% del beneficio del alquiler
  • Zona outlet: permite opción de compra
  • Amplio abanico de ofertas: vestidos, pantalones, blusas, faldas, accesorios, tocados

The perfect dress

Girls meet dress

  • £10 de descuento al registrarte
  • Si te haces socio el primer vestido es gratis
  • Envío en 24h a UK y Europa
  • Te da la opción de seleccionar el vestido por ocasión, estilo, color y precio
  • Te dan la opción de contactar con uno de sus estilistas
  • Másde 150 diseñadores
  • Te da la opción de seleccionar 3 y elegir el que más te guste

The perfect dress

Dream wardrobe

  • £10 de descuento al registrarte
  • UK y muchos países de Europa (envío a España £14,90)
  • Permite elegir vestido por ocasión, talla o estilo
  • Opciones de alquiler: 4 u 8 días
  • Te dejan seleccionar más de una talla en el vestido y devolver la talla que no te sirve es gratis
  • Recomendable si te gustan los vestidos largos

The perfect dress

My Celebrity Dress

  • £10 de descuento al registrarte
  • Envíos a UK e Irlanda
  • Puedes seleccionar 3 vestidos y devolver sin coste los que no te vayas a poner
  • Opciones de alquiler: 3 u 8 días

 

Weddings, baptises, first communion… we are in this special occasion’s season where you have tonnes of events and nothing to wear.

I have a wedding this summer, my best friend is getting married on the 22sd of July and I’m trying to find the “perfect” dress. I checked out my favourite brands to see what they have, but I couldn’t find anything I like yet. So I remember that a friend of mine told me last summer she’d rented a dress so I decide to have a look. I think is a very good option when you have lots of events, it helps you to save money and time, and probably it will stop your headache! So here you have 6 websites that can help you to find the perfect occasion dress and will make you life easy! Also, I have to say that if you are brave enough you could try to wear a jumpsuit the outfit will be stunning!

 

24FAB

  • Rent dress, skirts, tops, jumpsuits and accessories
  • Prêt-à-porter y Couture choices
  • Personal shopper and colour advice service
  • 65 national and international brands
  • Dresses delivered in 24h
  • Online / Offline: Madrid and Sevilla

 

Rental Mode

  • Own label designs
  • Rent or buy options
  • The rent includes the total look
  • Dry cleaning and tailoring service
  • Dress delivered on Thursday and send it back the following Monday
  • Only offline (there isn’t in Zaragoza)

 

La más mona

  • 5€ off when signing up
  • Online chat with stylist
  • Club Vintage: Clients can rent their dresses, you obtain 35% from the rent
  • Outlet Zone: buy option
  • Wide variety: dresses, pants, blouses, skirts, accessories, headdress

 

Girls meet dress

  • £10 off when signing up
  • First dress free when you get the monthly service
  • 24h a UK and Europe delivery
  • Rent dress by occasion, size, colour and price
  • Stylist Advisor service
  • 150 designers
  • You can choose 3 option and then you can send back the ones you won’t wear

 

Dream wardrobe

  • £10 off when signing up
  • UK and most Europe countries (Spain delivery £14,90)
  • Rent dress by occasion, style, colour and price
  • Rent options: 4 or 8 days
  • You can choose more than one size and free return shipping the others
  • Mostly long dress option

 

My Celebrity Dress

  • £10 off when signing up
  • UK and Ireland delivery
  • You can choose three dresses and free return shipping the others
  • Rent options: 3 or 8 days

 

 

Entry picture: Marco y María

 

What you missed in fashion this week

By Domingo, mayo 28, 2017 0 , , Permalink 1

Fashion news

 

Trends, Bussiness, Marketing… everything you need to know about the fashion industry this week!

 

 

Good morning everyone!

How is your weekend going so far?

As you know fashion never stops, so I’ve prepared a summary of relevant fashion articles that can be interesting for you. Hope you enjoy them!

L’Oreal uses AR to bring Cannes beauty looks to life – Glossy

The Second Biggest Fashion Show in Cannes – NY Times

Minimalistic Makeup Is The Top Beauty Trend Of 2017, According To Pinterest – Huffington Post

First Came Normcore. Now Get Ready for Gorpcore – The Cut

Ariana Grande Will Return to Manchester to Play a Benefit Concert – WWD

This ‘Bee Manchester’ T-Shirt Is Raising Money For The Victims Of The Manchester Bombing - Huffington Post

Emporio Armani to launch new fragrance masterbrand – Sunday World

Diversity Report: One Step Forward, Two Steps Back for Spring 2017 Ads – The Fashion Spot

El Corte Inglés se alía con Parkson para llevar Sfera a Malasia – Modaes

 

 

 

Hola a tod@s!! espero que tengáis un feliz fin de semana, aquí os dejo un pequeño resumen de noticias de actualidad relacionadas con la industria de la moda, cada semana intentaré publicaros un resumen de las últimas novedades para que estéis al día de todo. Espero que os sea de ayuda!

 

 

Con amor, C

Boho style

Originalidad y estilo con un toque de locura…eso es lo que podrás encontrar en Boho Zaragoza

 

 

 

Piensa en una prenda que jamás pasará de moda, y si lo primero que se te ha venido a la cabeza son unos vaqueros, es que pensamos lo mismo! Y lo mismo pensaron Sara y Enrique cuando decidieron abrir Boho  (Paseo Las Damas 39), una tienda que apareció en Zaragoza como regalo de noche de Reyes, y que cuenta con marcas como Levis, Only, Only & Son y Mr Boho.

 

Boho Zaragoza - Fashion Cover

 

L@s que me conocen saben que me encanta descubrir tiendas nuevas, y siempre que me escapo a mi ciudad natal aprovecho para conocer sitios nuevos. Las pasadas navidades en busca del regalo perfecto encontré por casualidad Boho, y me enamoré perdidamente de lo que tenían. Además de la decoración de la tienda, que me parece súper original, creo que apuestan por marcas conocidas aunque no fáciles de encontrar en Zaragoza. Por lo que le suma un punto positivo para estar en mi lista de tiendas favoritas!

Boho Zaragoza - Fashion Cover
Boho Zaragoza - Fashion Cover
Mis amigas y yo somos unas fanáticas de la marca Mr Boho y siempre que queríamos gafas teníamos que pedirlas por internet, lo cual no me hacía mucha gracia porque me gusta probármelas, así que imaginaos mi sorpresa cuando las vi! Lo mejor de todo es que tienen un montón de modelos, tanto de relojes como de gafas, y quedan genial con cualquier outfit.
Boho Zaragoza - Fashion Cover

 

L@s seguidor@s de Instagram ya habréis visto las fotos que he ido subiendo con ropa de la tienda, la verdad es que cada prenda tiene algo especial que hace que quieras llevártela a casa.

Si todavía no habéis pasado por allí, os animo a que vayáis a conocer Boho, además tienen tanto ropa de mujer como de hombre por lo que nos permite acertar con cualquier cosa que necesitemos para nosotr@s o para regalar!
¿Conocíais ya Boho Zaragoza? ¡Que paséis una feliz semana!
With love, C

Affordable luxury

You will love them, you will need them and now you can also buy them

T-shirts have become key elements of it-girls’ outfits, with luxury brands such as Gucci and Chanel opening the way with affordable pieces that almost everyone can purchase.

Affordable luxury

The fashion industry has adapted to the new consumer culture, that demands everything now. These changes in consumption led the way for the democratization of luxury – extraordinary pictures that are accessible to everyone. The masstige concept – mass and prestige – has become a strategy for luxury brands to sell some of their products for a much lower price point than the ones which we were used to. Affordable luxury matches consumer needs and listens to another target segment, which has seen massive growth. It’s an easy and fast way to increase sales and also allows the industry to adapt to the see-now-buy-now model.

Affordable luxury

However, the main challenge resides in the strategy – luxury brands have to preserve their status and heritage, something that Gucci did very well: the brand used its logo, a strong symbol of its history and a well-positioned image on consumers’ mind. Chanel has also created its own private society, using carefully selected influencers and it-girls’ social media platforms to allow customers to catch a glimpse of their membership of this prestigious club.

 

Las amarás, las necesitarás y además podrás comprarlas

La camisetas se han convertido en el elemento estrella de toda it-girl, la grandes firmas de lujo como Gucci o Chanel han abierto una puerta a los amantes de la moda con sus “affordable” t-shirts para que cualquiera pueda accede a ellas.

La industria de la moda se adapta a los cambios y a la insaciable ansia de los consumidores por tenerlo todo en el momento, y con ello llega la denominada democratización del lujo, donde las marcas se hacen accesibles. El término masstige, comprendido por “mass” y “prestige”, ha pasado a ser una estrategia donde las marcas de lujo comercializan sus productos con una abismal diferencia de precio con respecto a los que tienen acostumbrado a su público. Con el affordable luxury lo que se consigue es escuchar y satisfacer a un sector mucho más amplio, una manera fácil y rápida de darle la vuelta a las ventas y dejar que se la industria se adapte al conocido see now buy now.

Pero dónde queda el término lujo, el problema principal de este concepto reside en preservar la marca y su historia, algo que Gucci soluciona con su logo, una imagen totalmente fuerte y bien posicionada en la mente del consumidor, y Chanel lo hace mediante la creación de su propio séquito, de todos los insiders e influencers que se han hecho una foto con la camiseta de Coco Libre definiéndose miembros de un club, que continúa siendo muy privado

 

Y vosotras qué opináis de estas camisetas? What do you think about these t-shirts?

With love, C

 

 

 

Pictures: Telva & Instagram account: Sofie Valkiers, Pandora Sykes, Lucy Williams, Lena Terlutter, Chiara Ferragni, Jessica Mercedes Kirschner

How do I know my bra size?

By Martes, octubre 11, 2016 0 , , Permalink 2

 

We have seen for a few seasons how lingerie gets into ready to wear and how brands are using this trend more often completing outfits with underwear. Bras on top of t-shirts, lace that appears from the corner of the blouse and the ubiquitous bodysuit. Those are pieces that became a must in every single wardrobe. A lot of women are interested in this new way to wear underwear, but we are missing something really important for all of us: our bra size.

Almost 80% of women think they have been wearing the correct bra size all their life until they get measured and they find out it was completely wrong. To know which size fits you perfectly, all you need is a tape and do the following:

  1. Measure the rib cage right under the bust and round your number to the nearest whole number measure
  2. Loosely measure the area around the fullest part of the bust
  3. The difference between both measures equals your cup measurement!

You can see an example of how to find your exact measurement in this illustration. I also put the equivalence with European sizes for the ones who are not living in the UK.

bra-size-fashion-cover-blog

The size always varies according to the brand you’re wearing, but if you go to a brand where they don’t have your exact size, you can always go for the equivalence. Let’s say for instance you are a 32D but a specific brand doesn’t make a D cup, in that case it may change to a 34C; so you are going up in the size and going down in the cup.

 

 

Tips to choose the perfect bra

To choose the perfect bra, we have to consider 2 key elements: straps and the centre front. A lot of people think that the support comes from the straps, but they only give 20% support, it’s the centre front that really makes the job.

Things to always bear in mind in the fitting room:

  • The bra yoke has to adhere perfectly to your body and the bra underwires positioned correctly, right under the bust;
  • The back should be fastened in the last position of the hook, so it can be tightened if the bra loses the elasticity: you should be able to put a finger between the body and the bra band;
  • Straps: they have to be adjusted but not dug into the shoulders
  • The lower edge of the bra brand should stay bellow the shoulder blades

 

Bra Styles

There are so many styles in terms of a bra, I’m just going to show you the basics so you can have an idea. There are three main groups: padded cup, soft cup or underwired and non-wired, and within those groups, there are tonnes of combinations around.

Bra typesThe best way to make the right selection of a bra is by trying them on, you have to see how you feel!

 

Trendy Tip

Add a Bralette in your lingerie collection (it can be non-wired or wired if your breast is quite generous)

Bralette

Bras: Asos, For Love & Lemons, Heidi Klum, Urban Outfitters, Forever 21 & La Perla

 

 

So now you know, show your lingerie baby!

With love, C

 

 

 

 

 

 

 

 

 

Pictures: Pinterest

See now, buy now

By Domingo, septiembre 18, 2016 0 , , Permalink 2

There are no delays, only queues to be the quickest one. We live in a way where brands don´t decide when they sale, it’s the consumer who establishes when to buy. There isn’t tomorrow, only NOW, and the only words that exist in fashion are immediate, fast and available.

We have recently seen a huge change in the Fashion industry, a format called “see now, buy now” where well-known brands such as Tom Ford, Tommy Hilfiger or even Ralph Lauren, who surprised us a few days ago, by releasing what we saw in the NYFW catwalk straight away. This new model of business, that we saw last season when Matthew Williamson launched his first “see now, buy now” collection (WWD, 2016), where it took on a new strategy in terms of sales focused directly on the consumer. Designers are creating collections that they can sell in stores 2 seconds after showing the pieces on the catwalk.

See now buy now

Tom Ford NYFW Fall 16 – Look 26

In the current fashion industry where everything is fast paced and the offer is bigger than the demand, brands have to change their strategy to achieve success over their competitors. If we analyse the pyramid of fashion we can appreciate how Luxury crossed the line into High Street retailers in order to cut time and sell more. Luxury brands are more aware of customer’s needs, they make the most of the time creating middle-seasons, capsule collections and pre-collections, they also collaborate with High Street retailers, H&M is the biggest player in this game. It was time for a change, a revolutionary step in the development of the industry.

See now buy now

The question is: How is this going to affect Fashion? A lot and at all levels. The priority is how quick the brands are. Time plays a really important role, they have to understand the consumers’ needs and the clothes have to be on time in the stores, otherwise they lose the opportunity to sell them. The catwalk is no longer “a show to show”, it is now a show to sell.

See now buy now

Thakoon /Rebeca Minkoff NYFW 16

On the other hand, this “see now, buy now“ concept can also be a problem for designers regarding wholesale and logistics departments, due to the fact they need time to create designs, collect the fabrics and produce a whole collection to fill the stores worldwide. The solution is coming from brands such as Tommy Hilfiger who has created a capsule collection TommyXGigi (#TommyNow) or Thakoon who changed how they operate. Even Mytheresa.com is in with this new concept “show and shop” selling Tom Ford, Burberry and Tommy Hilfiger catwalk pieces.

See now buy now

See now buy now

From my point of view, I think the solution is reformulating the structures and times, there is another way to understand fashion and it belongs with listening to the consumer, which I completely agree with. It will take time, but I believe this is going to be a revolution worldwide. Although, I also agree with an article from Aslaug Magnusdottir in BoF that said this “see now,buy know” will be a difficult step for new designers because this kind of business needs funds to be built.

This is another example that the only rule in fashion is that there are no rules.

 

 

What do you think about “see now, buy now”? Do you think is going to work?

With love, C

 

 

Pictures: Instagram: Tom Ford, Tommy Hilfiger & Ralph Lauren / NY Times

Notting Hill carnival

Feathers, sequins and sheen fabrics, Caribbean flavours are what you can find amid Notting Hill´s neighbourhood in the last weekend of August.

A carnival that commemorates the racial conflicts that happened in 1958. Back then, Notting Hill was considered a “ghetto”, and today It holds one of the most relevant events in London. The streets are flooded by dancers, bands and food since 1964 to bring together more than 10,000 costumes.

The second largest carnival in the world, after Rio de Janeiro, gives people the chance to show their creativity, enjoy vibrant music, taste exquisite flavors, and   find very interesting outfits. Something that reminds me why I decided to came to London, to explore and live the meaning of fashion in a personal, carefree manner.

Notting Hill carnival

There is a place where you can find all the trends together and, for sure, this is Notting Hill. Denim fabric mixed with sequins, flounces that bring Spain to my mind, Doctor Martins from the 80´s that match with furry backpacks under the sound of Caribbean music. In terms of street style there are no words to explain how I enjoyed this carnival.

I posted some pictures that I hope you´ll enjoy.

 

Notting Hill carnival

Notting Hill carnival

Notting Hill carnival

Notting Hill carnival

Notting Hill carnival

Notting Hill carnival

Notting Hill carnival

What do you think about carnivals? Have you aver been to Notting Hill carnival?

With love, C

Red is also the new black

By Domingo, agosto 28, 2016 0 , Permalink 3

They who have a pair of red shoes have a treasure

In the last few weeks we have been seen a wave of red shoes complementing outfits, embracing simple, elegant and sophisticated looks. As my favourite colour, I have to say that red is just the perfect touch to turn over your day. It inspires power, security and passion. Three elements that every single person should wear once they leave home.

 Here you have some inspirations, have a look and take notes!

Red is the new black

Chiara Ferragni – Veronika Heilbrunner – Tina leung

Red is the new black

Miselle Ji- Simone Marchetti – Kelly Framel

And my favourites are…

Red is the new black

Zara / Louboutin / Gucci / Prada / Charlotte Olympia / Mango

 

Pictures: @instagram (cover @jaiperdumaveste)

 

What do you think about red shoes? Do you like them?

Have a lovely day!

With love, C

The third place in fashion

By Martes, julio 26, 2016 0 , Permalink 3

Take a sit, have a rest and feel the luxury experience in a social environment –   let´s talk about emotional marketing.

Have you ever thought about the meaning of luxury? If you ask for the meaning in retail, you will probably hear an answer such as: luxury is an experience. People want to spend money in a 360 degree way, and retailers are gaining a better understanding of the entire process of “buying luxury”.

The problem nowadays is that offer is bigger than demand, people have the option to buy a t-shirt in just two clicks. Customers don´t want to buy new clothes because they need them, they really want to enjoy the experience and feel the connection with the brand. On the other hand, retailers have to stand out, be unique and catch the attention of their customers, and this is when the third place appears- to make the shopping experience enjoyable.

If we really look into the meaning of the “third place” we will find the concept of the first place related to “home” and the second place, to “work”; while the third is all about interacting, as Oldenburg (1989) affirms by stating that the third places are “anchors” of community life. In other words, places where people can build a relationship with the environment and with the brand. It is also crucial to keep in mind that this term is directly linked to flagships stores.

Bottega Veneta flagship Hong kong

Bottega Veneta flagship Hong Kong

Bottega Veneta flagship Hong Kong

Those unique and relevant places have been becoming a trend among luxury brands. It is not just fashion, it is about lifestyle. For instance, we can dream of sophistication and personification in Bulgari or Armani hotels. Or we can go to Regent Street in London, and have a delicious meal after seeing the new Burberry´s O/W 16 collection, inside its flagship store. But also, the third place can be a VIP room, a lounge area or just a frame that interacts with the consumer, in order to deliver brand experience.

Bulgari Hotel

Bulgari Hotel

Armani Spa

Armani Hotel Dubai

But what happens with high street retailers adopting the same trend and attempting to simulate the same experience?

We have seen how Topshop, for example, introduced a hair salon, personal shopper service and a few food points with cupcakes and bubble tea, in order to engage customers with the brand at their Oxford Circus flagship. Or Urban Outfitters with its lounge zone close to the fitting room in most of the stores. Even Barber & Parlour, a barber shop in the middle of Shoreditch, where you can have a nice brunch while getting your hair done.

Barber & Parlour

Barber & Parlour – Shoredich, London

Topshop

Beauty department Topshop flagship Oxford Street

From my point of view, this is a great concept that fits all fashion levels, but there should be limits for high street retailers. They can create community spaces but not to the extent of how luxury retailers do it, since their business models are in opposite ends. Luxury aims to create a sophisticated atmosphere, while high street wishes to communicate accessibility. In some cases, timing is key to develop the relationship, and fast-fashion, as its name states, doesn’t have it to embrace it.

Urban Outfitters fitting room

Urban Outfitters fitting rooms

 

Pictures: Armani, Bottega Venetta, Burberry, Topshop blog, Inside retail, Tulsa World, Barber & Parlour

 

What do you think about the third place? did you hear about it before?

Can high street brands introduce the third place in their store concepts?

With love, C

I hope you enjoy reading this article and I promise post more often :-)